Nowadays, hundreds if not thousands of websites and web pages are created each day. This has resulted to the mushrooming of more and more web hosting companies that offer to provide space for websites whether it is the entrepreneurial or personal kind. With too many choices to choose from, you should be able to dissect and select from among the numerous hosting providers, the one that is right for you.Europe’s PromiseEven if the European market is perceived to be quite backward when it comes to internet technologies and internet applications, the fact remains that Europe is a highly desirable market to tap into. Even if percentages will tell you that Europe has less internet penetration than other continents, given the relatively big European population, the absolute numbers of people that correspond to the relatively small percentage of people who use the internet is still staggering.It comes as no surprise, therefore, that more and more businesses are setting their sights on Europe. If you wish to be part of this exodus to the European markets, then you will need to look for a European hosting company.Things to Look for in a European Web Hosting CompanyThe first thing that you need to know about a potential hosting company is the presence or absence of a trial-period or a money back guarantee. This is so you will have something of a fallback in case things go wrong. Most web hosting providers have a one month money back guarantee. One month is ample time for you to decide, based on the performance of the hosting company, whether the company is giving you your money’s worth. This trial period and money back guarantee ensures that you will incur no unnecessary expenses in your European market expansion.The second thing that you need to know is the kind of technical support that the web hosting company gives to clients like you. It is a given in Internet technology that problems will crop up that could disrupt your website from running smoothly. Know the customer support they give, the hours their phone lines are open to take in your call, and the number of days their technical support team is available. Check, too, if the customer service team speaks fluent English; you wouldn’t want to spend a lot of your support call time trying to bridge the language barrier instead of getting your concerns addressed.It is also important to note that some European hosting companies charge cheaply for their web hosting services but charge exorbitant amounts for technical support calls. It is therefore important to check how much getting support for your website will cost if you sign up with a European hosting provider.Another thing that you should definitely check is the type of web hosting provider your company is; that is, whether you are dealing with a web hosting reseller or a core web hosting provider. This is important in case you have issues with the hosting company’s servers. Resellers, since they are just middlemen, can usually provide only very limited technical support.